HHBC Decks

Ads

Ads on autopilot

Runs your ads on Google, Meta, and TikTok — finds what works for outdoor-living contractors around Tempe, tests it, kills the losers, and puts the budget on the winners.

A month of ads running themselves

sample data

Performance · this month

Ad spend

$3,840

this month

Leads from ads

31

+9 vs last month

Cost per lead

$124

−$38 this month

Return on ad spend

4.1×

+0.6 this month

31 leads on $3,840 — cost per lead down $38 this month

5 leads/wk peak5 leads/wk8w ago6w4w2wnow

Leads per week Ad spend

Active campaigns

Google Search · Free yard rendering + priced quote

Scaling

$1,920 spent · $98 per lead

Meta feed · Financing-first angle

Testing

$1,240 spent · $131 per lead

TikTok · Before/after reveal hook

Scaling

$680 spent · $143 per lead

Angle testing

Every angle gets a fair test — losers die fast, winners get the budget.

  • Scaled

    Render-first — “See your yard finished — free rendering”

    Google

    $98 CPL — winner

  • Testing

    Financing-first — “A backyard for $499/mo, not $24K”

    Meta

    $131 CPL — watching

  • Scaled

    Reveal hook — “Bare slab to built timelapse”

    TikTok

    4.1% CTR — winner

  • Killed

    Discount lead — “$2,500 off spring patios”

    Meta

    $310 CPL — killed

  • Killed

    Generic brand — “Tempe's trusted outdoor contractor”

    Google

    0.4% CTR — killed

  • Scaled

    Rebate-first — “$3,500 turf rebate before it runs out”

    Google

    $104 CPL — winner

What's working for outdoor-living contractors in Tempe

  • Renders beat discounts

    Outdoor-living ads in Tempe that show the homeowner THEIR yard transformed are out-pulling discount offers roughly 3 to 1 — the rendering is the hook.

  • Payment math wins the click

    Ads that lead with a monthly payment out-click price-tag ads — homeowners think in monthly costs, not totals.

  • Season is on your side

    Searches for patio and turf work around Tempe climb hard from now through July — winners get scaled while the wave lasts.

  • Competitors look the same

    Most Tempe hardscape ads are stock photos and slogans. A real rendering of a local yard reads instantly different in the feed.

Built into your full platform — book a call